about m/f people
we're m/f people. Everything we choose to own supports a feeling of calm. If we own it, we’ve picked it carefully. If it’s in our homes, it's clean. It’s highly functional, supports efficiency And it’s of exceptional quality.
What we wear has earned a place in our lives. It’s made with care from fabric of unparalleled softness and It only improves over time. What we wear is sometimes shared. On each new body, it is new. We wear what makes us feel comfortable. We wear what makes us feel most like ourselves.
to us, less is everything.
In the late spring of 2015, our founder, Greg Alterman, found himself at home for six months, convalescing after a brain hemorrhage. The hemorrhage made Greg highly sensitive to visual noise—vibrant colors, branding on products, clutter. He realized that, to support his healing, he needed to bring a sense of calm to his environment. He carefully decluttered the house he shares with his wife and four children, reducing all that was visible to beloved essentials that contributed to a feeling of calm. Suddenly, a sense of serenity arrived. Out of the great peace he began to experience stepped a desire to create a company founded on the principles that Greg had applied to his home: an emphasis on owning just a handful of valued things—items that earn their place in our lives with incredible craftsmanship, exceptional performance, calming design, and the ability to service all. Clothes made to last from the softest materials on earth. Items that live with us so quietly—so comfortably—that they disappear, allowing the eye to focus on family, on nature—allowing an awareness of the present moment to step forward.